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Interview With Detroit Holistic Health Examiner Cheryl Heppard

Please tell us about your company, Be Natural Organics, and explain your personal mission.

At Be Natural Organics, our mission is to educate consumers on the importance of toxin-free skin care and to produce high performing botanically active skin care, free of all harmful synthetic chemicals. Our goal is to be a driving force in the removal of all dangerous toxins commonly used in skin care products.

What is your background and what lead you to this skincare business?

As a skin care professional and the owner of Bloomfield Esthetics Day Spa in West Bloomfield, Michigan for over 30 years, I have seen how harmful synthetic toxins used in skin care products can actually cause more damage to skin than the benefits of the overall product. Armed with this knowledge, I have been developing and formulating natural skin care products for friends, family and clients for years. As the demand grew, I made the decision to expand this side business into a full time career.

What makes your products unique and sets you apart from your competition?

What distinguishes Be Natural Organics from others in the skin care market is our dedication to finding the most potent ingredients available in nature. While we are committed to using organic and all-natural ingredients, we do not sacrifice effectiveness. I have joined forces with highly acclaimed chemists who specialize in anti-aging skin care through the use of live botanical enzymes. We incorporate nutrient rich botanicals with the latest technology in peptides, liposomes, and micronutrients to create products that out- perform our chemical-laden counterparts. Our ability to use plant actives as a natural preservation system has earned us a reputation as one of the most effective, (toxin-free) skin care lines among educated consumers and skin care professionals.

Are your products safe for everyone to use?

Absolutely! In fact, I am excited to say that we have just received our preliminary toxicity ratings from "The Compact for Safe Cosmetics", a US health and environmental agency dedicated to protecting the health and safety of consumers. Our products were rated incredibly low, meaning the products are extremely clean and free of toxins. Product comparisons may be viewed on our website.

Has the recession impacted your business, and if so, how have you adapted?

As people begin to educate themselves about the importance of avoiding harmful toxins, they search for quality, chemical-free products. As a company less than 4 years old, we are experiencing an incredibly high rate of repeat sales and word of mouth referrals. I feel the reason for this is two fold: (1) our products are doing what people expect them to do; and (2) our price point ranges from $12.00 to 58.00, which is more cost effective than most chemical laden products.

Is there anything you wish people knew about your products that they probably don't know?

Great care is taken in using the finest ingredients available. Our ingredients include: organic, wild crafted and Co2 derived plant materials. We use cold pressed and medicinal grade oils to provide optimal nourishment and repair. Our products are made fresh, in small batches to preserve bio-active properties. This is critical when using live botanical enzymes.

What is one of your favorite stories about your company and its impact on customers?

One of my favorite stories about the growth of my company actually centers on my family. My initial product line was developed for mature skin. When I began expanding and creating a line to fight acne, I asked my two college age nieces to help test the products and provide feedback. They loved helping out with the process and were ecstatic when the final products tremendously improved their skin. They began sending samples to friends, giving them as gifts, and, without being asked, became my unofficial salesmen. Soon their friends began contacting me and became customers. It was so encouraging that not only did the quality of the products speak for itself, but that my family has been so enthusiastic and involved in the company.

Where can people find Be Natural Organic products?

Due to the importance of using fresh botanical enzymes, the product line is strategically placed in locations where I can track product movement and guarantee freshness. Currently, Be Natural Organics is being sold in naturopathic offices, dermatology offices, organic shops and day spas. To obtain a current list, please contact www.benaturalorganics.com.