The EWG VERIFIED™ mark on a product indicates that the product meets EWG’s strictest standards for transparency and health.
Avoids EWG’s Ingredients of concern
EWG VERIFIED products cannot contain any ingredients on EWG’s “Unacceptable” list, which includes ingredients with health, ecotoxicity and/or contamination concerns.
EWG VERIFIED products must meet EWG’s standards for ingredient disclosure on the label; products with the VERIFIED mark are made by manufacturers that have been fully transparent with EWG about that product’s ingredients, including fragrance ingredients.
Good manufacturing practices
EWG VERIFIED product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.
Cancer: Ingredients linked to cancer in government, industry or academic studies or assessments.
Developmental and reproductive toxicity: Ingredients linked to developmental and reproductive
toxicity, a broad class of health effects that range from infertility and reproductive organ cancers
to birth defects and developmental delays in children.
Allergies and immunotoxicity: Ingredients linked to harm to the immune system, a class of health
problems that manifest as allergic reactions or an impaired capacity to fight disease and repair
damaged tissue in the body.
Use restrictions: Ingredients restricted or prohibited for use in cosmetics, according to industry
safety guidelines, government requirements or guidance from the U.S., EU, Japan or Canada.
Endocrine disruption: Ingredients may affect the proper functioning of the body’s hormone
Neurotoxicity: Ingredients linked to harm to the brain and nervous system, a class of health
problems that can range from subtle developmental delays to chronic nerve degeneration diseases.
Organ system toxicity: Ingredients linked to toxicity of one or more biological systems in the
body, for instance, cardiovascular, stomach and digestive track, or respiratory system, through laboratory studies or studies of people.
Biochemical or cellular level changes: Ingredients affect the body at a cellular or biochemical
level, potentially leading to larger but poorly understood health implications.
Persistence and bioaccumulation: Ingredients resist normal breakdown in the environment;
build up in wildlife, the food chain, and people; and linger in the body for years or even decades
Ecotoxicity: Ingredients linked to toxicity of wildlife that may include fish, plants or other wild organisms.
Irritation: Ingredients linked to irritation of the skin, eyes or lungs.
Occupational hazards: Ingredients linked to hazards for workers exposed on the job, including
immediate dangers from chemical handling, or longer-term health effects from routine
Enhanced skin absorption: Ingredients may more readily absorb through the skin due to
properties like penetration-enhancing abilities or small particle size, or by virtue of where they are
applied on the body (on infant skin, or on lips or damaged skin).
Contamination concerns: Ingredients may be contaminated with toxic impurities, many of which
are linked to cancer, according to government and cosmetic industry ingredient safety assessments
or peer-reviewed studies.