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In response to consumer preferences around the world, retailers now prominently display organic and natural skin care products in their stores. But how do we know if these products are truly clean, organic and toxin free?

Since the usage and marketing of the terms “Natural or Organic” are uncontrolled, products with these labels do not come with any assurances. Unfortunately, manufacturers can falsely label their products as “organic” or “natural” even though they include chemically processed, poisonous, and chemically enhanced substances without the knowledge of the consumer.

Since many people believe that “Natural and Organic” items don’t contain hazardous chemicals or artificial perfumes and that their contents are processed in a healthy manner, it is crucial to check for a reliable seal or certification to ensure you are getting a product that is safe.

EWG Verified Seal (Environmental Working Group)

Among the thousands of consumer goods available, knowing which things are healthier and safer for your family can be overwhelming. The EWG-verified seal takes care of the research for you. When a product displays the EWG Verified seal, you can be sure it complies with the EWG requirements and is free of all harmful chemicals.

The Environmental Working Group (EWG) is one of the largest non-profit organizations to safeguard US citizens from dangerous chemical exposure. The strictest standards for quality, traceability, and transparency are used in their thorough evaluation methods for each ingredient.

The EWG Verified seal indicates that:

At Be Natural Organics, we are thrilled to announce that we are having our products EWG VERIFIED. The EWG VERIFIED seal is awarded to products that have passed a rigorous protocol of traceability and ingredient purity, such as our Squalane Serum and Squalane Light Serum, which fights free radicals and skin damage, both of which can quicken the aging process. We will always work to provide you with products that are of the greatest quality and integrity since we feel that the most beautiful skin is healthy skin.


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